The recent exhibition, Picasso: Masterpieces from the Musée National Picasso, Paris, generated an estimated $66 million in economic impact for Washington State, of which $58 million was generated in King County, according to an economic impact study commissioned by SAM.

The study, prepared by University of Washington professor William B. Beyers, clearly demonstrates that a major arts event can stimulate the economy in multiple ways. The critically acclaimed exhibition was on view October 8, 2010 -January 17, 2011, and ranks as the most highly attended show in the history of SAM Downtown, attracting 405,000 visitors including nearly 20,000 school children and boosting the museum’s membership to an all time high of more than 48,000 households.

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